Search engine optimization is an important component of online marketing. It uses techniques to ensure that your website or blog receives as much traffic as possible from all the search engines.
But, you don’t really want all the traffic. You just want the traffic that is right for your website. You want targeted traffic that wants what you have to offer. This is the way you make the most of search engine traffic.
To get started making the most of search engine traffic, do the easiest things first.
Check Your Site for Broken Links
Do you have broken links on your page that you haven’t fixed? This can happen easily for many reasons. However, the reasons don’t matter as much as making sure that you fix the broken links. You can use a broken link checker like brokenlinkcheck.com to check for links regularly on your website. When you find links that don’t work, fix them right away
Use Keywords in Headlines and Titles
When you have studied the right keywords, you can use them as titles, headlines and sub-headlines on your website and blog posts. Don’t try to be tricky in your titles. Use all words correctly and accurately.
Remember Benefits over Features
Your audience cares more about what’s in it for them than about what’s in it for you. Find ways to get through to your audience about all the benefits of your offerings and what you can do for them.
Get Links from Authority Sites
The days of getting any links into your site are over, but getting links from authority sites is always important and will always be in. If you can get links from.edu sites, that’s even better. A way to accomplish this is to create your own courses that are high value enough that an education site may take notice.
Link to Authority Sites
A great way to get noticed by others, including search engines, is to link out to other sites that have authority. Content curation is a great way to create valid links from your website to authority websites. Include a blurb of your own for each item you link to so that your opinion and thoughts are added to the information you share.
Keep Content Updated
Content of all forms is important to put on your website and blog. Use text content in the form of blog posts, audio, video, long-form, short-form, white papers, and more on your blog and website to get the most from search engine traffic.
Finally, use the right meta information such as “alt” tags on images, tags on posts, and so forth. Try using a plugin like SEO by Yoast if you use WordPress to build your site, to help you get the most from search engine traffic.
Without SEO (Search Engine Optimization), you’re just hoping that Google will somehow stumble across your website, figure out what topics you’re writing about, and then hopefully send you lots of traffic that are relevant and targeted
By Jon Allo