When your business is going online, it becomes imperative to do some kind of art-work on the website to become popular. To execute this, one thing always comes into our mind and that is Search Engine Optimization. Search Engine Optimization helps in solidifying your digital presence and gives you a global identity. But it becomes challenging for a website to build a local presence with normal SEO. To achieve local presence, one requires local SEO. Local SEO is a part of on-page SEO steps.
According to a survey, 46% of the searches on Google are local. Also, 90% of the people search for a local business on their smartphones once a week. This shows that Local SEO is very important. Before we discuss the ways of optimizing your website for local SEO, we’ll learn a bit about Local SEO.
Introduction to Local SEO
Local SEO is the process of optimizing your website in such a way that it aligns itself according to the local searches. In this process, you aim for getting local traffic easily through SERP. For example, if a person from New York wants to eat continental food, then he would prefer local restaurants than the same situated in different cities. Local SEO increases the organic local traffic and increase the local reach.
To improve local on-page SEO techniques 2020, follow the below ways.
Ways to Optimize the website for Local SEO
- Optimizing Homepage
When you want to increase local presence with the help of local SEO, it is good to state about things like who you are, what you do, and your location. To make local SEO good, it is important to incorporate these elements into your website. To express this information, use the header tag, meta description, and page title tag. If you use WordPress to build the website, you can easily build a page title tag. The metadata can be inserted through the Yoast plugin.
- Optimizing Meta Data
When you insert the metadata appropriately, it helps your website in getting a good ranking on the online space. Moreover, when you use title tags that include the name of the city you are serving, it helps in getting seen easily on the internet. Optimize the page in such a way that it shows the city you serve and also what kind of work or services you provide in that city. Optimizing the metadata is an important step in local SEO.
- Creating page for product, service, and location
When you are going for a local SEO on your website, it is very important to give all kinds of information to potential customers. The information should include a list of products, services you offer, and the location of your business. When you provide these details, it gives the customer a glimpse of your business. Also, keep the details of services and products in an organized manner. When you give an organized structure, people can easily interpret your business. Some of the things that you can include are, about us, contact, and our work.
- Use local business schema
The digital experts always say that while doing local SEO, it is important to apply the local business schema to the webpage. Local schema is basically a type of code that allows the search engine to easily understand your business. When search engine algorithms understand your business, they bring the traffic on your website easily. To use the code, you will have to implement things like how your business will be helpful and where you are located.
- Claiming to Google my business page
When you create a google my business page by installing the plug-ins, you will find it easy to do a local SEO listing. This will increase the SERP results for your website and brings more traffic to your website. Also, it becomes important to use LSI keywords to make your business get recognized online.
- Updating the NAP citations on the website
NAP means name, address, and phone number. You will have to enter these details on your business website. To execute this citation, you will have to use the footer of a website. The footer should load and display the NAP every time on the website. Also, it is essential to insert the details in an easy manner so that the page can be loaded easily. If your business has multiple locations then provide the address of each location.
- Setting social media channels
The best part of on-page SEO techniques 2020 is that increase the website presence on social media channels. Create your business account on Facebook, Twitter, and many other social media channels. In local SEO increasing your presence on social media channels is very important. It increases traffic on your website and also helps you ace through the digital competition.
The above ways were some of the important on-page SEO steps for boosting local SEO. By adhering to these points, you can easily increase your organic traffic and digital presence as well. Also, these ways will give your business a strong identity in the local area and on a global platform as well.